From Storyteller to Marketing Strategist

Why I’m So Passionate About My Work

I started this business for one reason: I was tired of brilliant service providers being invisible online and drowning in advice, criticism, misaligned messaging, and marketing that didn’t reflect their value.

When I started my freelance career well over a decade ago, I quickly realized that my geography was working against me: I was a non-native copywriter serving clients in the western hemisphere. I was from halfway across the world, and unlike many freelancers from Pakistan, I refused to work for sweatshop wages. I knew my worth, and I chose to take the longer route to achieve my dream business. Most business advice that starts with selling to your existing network didn’t apply to me, as my target audience was continents away.

The secret to my success?

Building trust quickly to rise above the noise.

I was exceptional in my delivery and took client satisfaction very seriously. I ensured that my clients felt the difference in my work ethic, responsiveness, integrity, and professionalism. This helped me forge long-term relationships that turned into repeat and retainer clients.

With every piece of perfect feedback collected on Upwork and beyond, I built trust and credibility that helped me grow further. Today, my Upwork profile is a glowing collection of 5-star feedback and raving reviews for every single job completed.

It wasn’t always like this. Initially, I sent proposals but was met with ghosting, haggling over prices, and being told that, as someone from a specific part of the world, I couldn’t expect to be paid industry rates.

At home, I was told by a very close family member (one who I had deeply respected up until that point) that I wasn’t good enough to build a business, that I was wasting time, and that I was a fool for dreaming too big. I was told that all the late nights and hard work that I was pouring into building my dream would amount to nothing.

When I say, I see you, I mean it!

I know what a founder goes through, emotionally, mentally, and physically, when building their business. The things you endure, from society and from people you consider friends and family, who you expect to support you.

They don’t get it because they haven’t walked in your shoes. The loneliness, the stress, the inner voice that keeps saying, What if they are right?

I know what it feels like when you are struggling to keep your eyes open and get just a little more done and it’s already 3 a.m.!

That’s why I do what I do, and what an amazing journey it has been so far! I’ve met wonderful humans along the way who have taught me so much. I’ve been privileged to work alongside industry disruptors, thought leaders, scientists, and philanthropists creating a positive impact in the world.

The most satisfaction I get out of any project is when I help a small business owner finally start seeing results for their marketing. It is truly the most elating experience.